Wednesday, 20 August 2025

All at Sea, Beautiful Days 2025

We're back from Beautiful Days, the festival founded and run by The Levellers, the anarcho-punk band who, in 1994, performed on the Pyramid Stage at Glasto to a record crowd of 300,000 and who take their name from the 17th century political movement which rose to prominence during the English Civil War, fighting for equality, tolerance and universal suffrage (amen to that!) First held in 2003, Beautiful Days has no corporate sponsorship or branding and has been described as the festival that sells out ... by not selling out.

We left home just after 7am last Tuesday, rocking up at Escot Park in Devon three and a half hours later. After what seemed like an absolute age, by 1pm the following day we were finally set up, making our first sale (some red leather biker boots) to one of the crew.  


As usual, we were sited directly opposite the main stage. Trading up a hill has its challenges, every rail has to be lashed down with heavy duty stakes with cable ties arranged at sporadic intervals along the rails to stop the clothes sliding to the front. It takes a lot of patience (and much swearing) for Jon to position the van on chocks and even then we still roll out of bed and wake up with our faces pressed up against its side panels but it's a small price to pay to be right in the centre of the action. A couple of years ago, in a scene reminiscent of The Prisoner, one of the paper lampshades we used to suspend from the ceiling fell off and rolled down the hill with me chasing it all the way to the main stage! 
 

On Wednesday, after we'd finally got everything how we wanted it, we had a wander around the site, catching up with our trading family. 


Tuesday had been scorching, Wednesday had been cloudy and cool and on Thursday morning we were treated to torrential rain but, by the time the gates had opened to the public it was gloriously warm and sunny. 


We'd never known a Thursday at Beautiful Days to be so busy and we'd covered all our costs before closing time. 


Wanna look round the shop? 


Friday was glorious! 

Vintage psych skirt courtesy of Ann & Jos, lurex crop top courtesy of Liz

Not a cloud in the sky!


This was the temperature in our shop! 


Jon's one of those influencers...Shaun loved the vintage Stetson he was wearing so much that he bought this 1950s Dunn & Co. beauty from us.


 
The Levellers open the festival, performing in the Big Top, on the other side of the main stage.


It takes a very determined shopper to reach our stall - but somehow they do! 


Frank Turner ( I know my friend Sheila & L are huge fans - this is for you!) headlined on Friday night but, for us, Terrorvision was the highlight...Tequila, it makes me happy....


That's until we caught Pete Doherty's set in the Big Top after we'd closed. I didn't think I could love him any more but when he introduced that Mike Joyce was on drums and then him doing a cover of Panic, this long-time fan of The Smiths couldn't have been happier. 


Saturday was another scorcher. When I came back from the portaloos at 8am there were already people camped out under the shelters, keen to get a good spot for The Sex Pistols


Photo-bomb!!!



The Kairos opened the main stage, they were amazing, a great sound with all the swagger of Oasis.



The line-up was phenomenal - we didn't have a programme so I can't remember everyone who played the main stage but Panic Shack and Kula Shaker were brilliant and Shed Seven blew me away especially when they covered There is a Light That Never Goes Out. 




How beautiful was our neighbour, Marie? She wore a different wig every night, Saturday's look was definitely giving off some Cher vibes.


Me, Marie and Michelle from Chillo, our BD neighbours for the last three years. Marie's 1980s black leather jacket was a Kinky Melon purchase. I'm racking my brain trying to remember the name of her stall....arghhh!


Liz's mum reminded me of this skullcap my mum often wore in the 1970s - she made it in homage to Odyssey and wore it loads. 






This fella had us in stitches, he was throwing shapes for hours and was still at it the next day.


The Sex Pistols didn't disappoint...Frank Carter brings so much energy and it's clear his bandmates adore him. I reckon ex-punk Ann (Polyester Princess) would have approved, too! 





After the main stage closed we headed up into the woods with a picnic blanket and a bag of booze. Just like last year we bumped into pals, Ellie and Jim from Karma Gear and sat beneath a spectacular blood red crescent moon sharing travel tales and festival trading adventures until we realised it was 2.40am and we had to be up at 8am.




Despite the lack of sleep we were up before the alarm. Sunday at Beautiful Days means dressing-up day. This year's theme was All at Sea.


Jon didn't join in with the theme, going off-piste with a punk cowboy mash-up.  His vintage bondage trousers were replaced by shorts a couple of hours later as, despite a coolish start, it was another HOT one. 


I was a horny mermaid. Along with the mirror, the fridge and the changing room stool, my trademark head dress also broke on the journey to Devon - thank goodness AsBeaAu were onsite so Kathryn could fix it for me! Several regulars were disappointed to see me without my horns when they popped in, I'm known as Horny Lady at Beautiful Days!


I spotted this sequinned fishtail maxi on Vinted, it still had the original £160 Karen Millen price tag attached (I paid £8), my Botticelli Birth of Venus corset was £2. 


With a pair of tickets for next year's festival up for grabs, the Beautiful Days crowd go all-out with their costumes. It was hilarious to see sharks, jellyfish and sea anemones going wild in the mosh pit to Therapy? 


Talking of Therapy? when they said that they were going to play a traditional Irish folk song they'd sung at school we thought we were in for some fiddle-de-de music (Jon's worst nightmare), turned out it was a song that went...James Joyce f*cked my sister....hilarious! 






We love these guys - how fab do they look?


The glamour of being a festival trader! 



And all too soon it was Sunday night and the grand finale, The Levellers closing the main stage followed by the fireworks. 


After the crowd had made their way from the main arena to the bars (or back to the campsite) we cracked open cans of mojitos and sat under the stars till way too late chatting with friends Jenny and Michelle.


On Monday breakdown took us just under six hours and, leaving nothing but an indentation on the grass (and binbag full of cans in the recycle bin) we made our way back up to the Midlands, arriving at Gloucester Services three and a half hours later for our traditional almost home posh pie. 


Beautiful Days, we loved every minute...this time next week we'll be at End of the Road
GOAT, Self Esteem, Caribou, Viagra Boys, Black Country, New Road and The Throwing Muses...bring it on!

 
If I don't post again before we go, I'll see you in September!

47 comments:

  1. That all looks absolutely amazing, and the photo of the year award must go to 'The Horny Mermaid Washing the Pots'. ;-)

    Now I guess you are both busy restocking the van ready for next week. I hope you have a great time at End of the Road, both trading and drinking way into the night.

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    1. Thanks, Sue! We had an absolute blast and washing the pots is so much more fun with horns and sequins. X

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  2. That looks awesome - I wish BD was not so flippin' far away. Love their ethos, definitely one of the best festivals ever. Glad it was such a success for you, is breaking even so early a record?

    Enjoy yourselves at End of the Road - hope the weather stays kind, xx

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    1. It's a long way for us, too but such a fantastic festival, everyone has so much fun and yes, the ethos is wonderful!

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  3. Oh wow.. this looks like so much fun. So many great outfits.

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    1. Thanks, Hema. It's a brilliant festival!

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  4. It looks amazing, Vix. And your photographs capture the energy of the festival so well.
    I'm in awe at how you both manage to remain looking so stylish throughout, despite working very long days, and in the those temperatures.
    I've never seen a mermaid washing dishes before :)

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    1. Thanks, Jules...it's a fab festival, something for all ages! I forget I'm wearing those horns, they're so comfy!

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  5. The Stetson comment made me laugh. I bought one for the spousal unit in 1990 from a cowboy outfitter here in Alberta. It lives in the cupboard because he'd be all hat and no cows unless he wears it to a rodeo.

    Enjoy the weather, we've had a lot of rain this year.

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    1. We had an amazing vintage Boot Hill cowboy hat on the stall, when Shaun tried it on we said he looked like that character from Wacky Races who was just a hat with feet!

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  6. I too, am in awe of how you manage to look so fab at festivals.... please tell us.... how do you do it?? Tips and secret?

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  7. Days so special. it feels like I was right there chasing lampshades and dancing with jellyfish!

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  8. You guys looked awesome, love Jons outfits too ❤️ . Thanks for the videos too, sounds like it was great 👍

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    1. Thanks, Julie! I'm pleased you liked the videos!

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  9. What an incredible adventure you had. Such great memories. And of course, amazing outfits! It's been stifling here. No way could I enjoy a festival of that magnitude. So epic with such great music. Love the finale. You look divine. You both look full of energy. I hope this next festival delivers loads of sales, connections and memories. Thank you so much for the glorious post & thank you for your comments, too 🌈❤️💛💙🌈💙💛❤️

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    1. It's a fraction of the size of Glastonbury but those headline crowds are huge!

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  10. I love you have a nickname, and your regulars seek you out! Did you have to set the for the last pie this time? You deserve it after the craziness.

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    1. Thanks, Sam! I struck lucky with the pies again, there were just two vegetarian ones left when we got there, I was crossing everything hoping the couple in front of us weren't veggies!

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  11. Hello Horny Lady!
    You sound like you had a super time! I love your mermaid skirt - it's awesome! You look brilliant! Sorry to hear about the breakages! I like Jon's tartan trews. Xx

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    1. Thanks, Kezzie! We've not had a spare if breakages like that in a long while...fingers crossed we arrive at EotR in one piece!

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  12. I did laugh at the combination of yellow rubber gloves and the horned headdress! Arilx

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  13. Aw, thanks for the shout-out and for the Frank Turner embed video! I played it while I read your post, and felt like I was there! Thank you, thank you!
    I love how awesome the Kinky Shed looks, and you, Madame Horny Lady! Jon's plaid trousers are amazing! Woo, looks like it was a hot one! Those posh pies look great, and an excellent reward for all your hard work!
    FYI, your Kinky Shed tour video doesn't work at all for me - just takes me to YouTube.

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    1. I'm glad you enjoyed Frank, Sheila! One of our regulars was in the mosh out and ended up crowd surfing, he's only 15 and said it was the best moment of his life.
      I think that video is working now, weird!

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  14. This is probably your best festival post ever! thank you for getting so much on video of the Sex Pistols!!! Your Karen Millen mermaid skirt is delightful and I loved seeing the themed outfits - my favourite was the sardines and Neptune but there were so many! You and Jon had some great outfits and it was interesting to learn about pitching your set up on a hill! Betty x

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    1. oops I came up as anonymous but it's me! p.s. the Kinky shop tour video didn't work.

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    2. Hello Betty! I've reloaded that video and it seems to be working now.
      The Pistols were so good, they've finally learnt how to okay their instruments and Frank has given them so much more energy, they really seemed thrilled to be there.
      The costumes are just fantastic, Shellfish Presley and Squid Vicious had me in stitches!

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  15. The lifeguard photo made me smile. Kinky shop tour vid won't open for me

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    1. Hello Cherie, I think it's working now, done weird glitch in the system.

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  16. Beautiful Days sounds like an absolutely amazing festival, and it looks like you've had beautiful days indeed. And who would have thought how well-travelled that psych skirt would out to be!
    Loved the tour of the Kinky shop, and thank you for sharing the Pete Doherty (I'm a fan) and Sex Pistols videos! xxx

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    1. That skirt is very well travelled, it's having a weekend at home next week, the weather's looking a bit Autumnal for EotR, mores the pity!
      I love Pete, he's such a character! Xxx

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  17. I'll come back to this post in the evening when I have more time to browse everything, including the video in peace. It seems you enjoyed beautiful days at the Beautiful Days festival. I love how you described this festival with no corporate sponsorship or branding. Something rare these days! I love this idea of a festival that sells out by not selling out. Sometimes the word of the mouth is all we need.

    You look stunning in your festival outfits and Jos is very stylish. Love those pictures of you two posing in front of the stage. See you a bit later....again!

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    1. Hello Ivana! I'm glad you enjoyed the post, there is a lot to take in so I hope you managed to plough through it all when you had more spare time!

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  18. The video is cute, I love the dress you're wearing. And also the outfit in the first photo.
    Oh, Pete Doherty, I haven't seen him in a long time. Great.

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    1. Thanks, Andrea! Pete Doherty is fab, I loved how he adopted Amy Winehouse's cats after she died, makes him even more special!

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  19. Well that looks like a great time-and a festival with ethics-that's so good!
    I loved the tour of your set up. OMG you can see all the work you two put into it.So full of sartorial gems! I wish I'd been there~my wardrobe could do with a preloved refresh....
    Those legendary Sex Pistols still sound great, the current singer too🎶
    Jealous you'll get to see Viagra Boys next-great band✨Have a great time at the End of the Road!!

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    1. Hello Stephanie! It's a proper old school festival, we live it and the line up is always incredible!
      I love the Viagra Boys!

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    2. I wish I could go!
      My favourite of theirs is 'punk rock loser'🙂🎶👍if you haven't seen the video it's worth a look-also 'in spite of ourselves' with Amy Taylor✨

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  20. Hi Vix! OMG, this post has so much information to comment on that I don't even know where to start! Congratulations on the good humour in this post! For the eccentric clothes and for you being such an eccentric couple with good moods and good vibes! I'm glad your business didn't suffer any losses, but all that good energy and fun you had would have covered any losses if there had been any. I loved seeing you as a mermaid with horns, an unlikely combination, but I loved it!
    Have a great weekend <333

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    1. Thanks so much, Marisa. It was a lengthy post and I'm so pleased you enjoyed it!

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  21. What a blast! I love your horny mermaid outfit, I am fond of a sequinned… anything really! I can’t believe it’ll be September next week! Mad! Xxx

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    1. Thanks Louise! I can't believe we're off to the last festival of the season in a couple of days, where did the summer go?

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  22. Dear lady, always lovely to see your fabulous stall and even more fabulous yourselves rocking at that festival and looking damn glamourous!. So fantastic outfits, particularly that properly themed 'horny mermaid', looking gorgeous!.
    Thanks for those videos, lots of Fab Music too!
    besos

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  23. Dear lady, always lovely to see your fabulous stall and even more fabulous yourselves rocking at that festival and looking damn glamourous!. So fantastic outfits, particularly that properly themed 'horny mermaid', looking gorgeous!.
    Thanks for those videos, lots of Fab Music too!
    besos

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  24. It's always fun to go to a festival with you. xx

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Thanks for reading and for leaving a message. Please don't be anonymous, I'd love it if you left a name (or a nom de plume).

Lots of love, Vix